Westside BMW Augmented Reality pull-up banners
Westside BMW launched an Augmented Reality marketing campaign to promote their BMW 118i and the BMW X3. Two pull-up banners were placed at the Indooroopilly shopping centre in Brisbane. Users were able to scan the pull-up banners to watch a TV commercial and register their interest for a test drive.
- Users were able to download the free UnifiedAR app from Apple and Android app stores and scan the pull up banners to watch the video
- A call to action prompted the viewer to opt-in to receive more information and register for a test drive
- The opt-in form was integrated with Vision6 email marketing system to capture data and trigger an automated email campaign to keep in touch with the consumer
- The marketing team at Westside BMW were able to track the viewers engagement at the Indooroopilly shopping centre and capture details of shoppers who engaged with the pull-up banners.