Westside BMW Augmented Reality pull-up banners

Name: Digital Glare Pty Ltd
Address: Lobby 1, Level 2/76, Skyring Terrace, Newstead, QLD, 4006, Australia
Telephone: +61 7 3122 2958

Westside BMW launched an Augmented Reality marketing campaign to promote their BMW 118i and the BMW X3. Two pull-up banners were placed at the Indooroopilly shopping centre in Brisbane. Users were able to scan the pull-up banners to watch a TV commercial and register their interest for a test drive.

Users were able to download the free UnifiedAR app from Apple and Android app stores and scan the pull up banners to watch the video
A call to action prompted the viewer to opt-in to receive more information and register for a test drive
The opt-in form was integrated with Vision6 email marketing system to capture data and trigger an automated email campaign to keep in touch with the consumer
The marketing team at Westside BMW were able to track the viewers engagement at the Indooroopilly shopping centre and capture details of shoppers who engaged with the pull-up banners.

<< Go back