HDAA Australia Digital Marketing and Platform
HDAA Australia is a certification body (audit agency). HDAA provide assessments of quality standards to health and human service organisations throughout Australia. HDAA Australia is committed to supporting their clients make advancements in service delivery and organisational resilience.
HDAA Australia engaged Digital Glare to:
- Design and develop their web presence
- Develop the assessment and project management portal
- Implement and manage Digital Marketing strategy
- Implement an Augmented Reality marketing strategy to produce engaging and interactive print content
Website and Digital Marketing Strategy
Digital Glare worked with HDAA to design and develop their website and implement a digital marketing campaign to identify and engage with their ‘ideal’ customer. The campaign was also focused on brand awareness and promoted the HDAA difference.
Digital Glare’s web application team worked with HDAA Australia to understand their business requirements, internal processes and designed a custom solution that integrated into the business seamlessly.
From capturing leads from the website to managing the assessment process and accreditation renewal process, the HDAA assessment portal enables HDAA staff to streamline their everyday tasks.
Digital Marketing and Augmented Reality Marketing
A digital marketing and augmented reality marketing strategy was developed to identify and promote the HDAA brand and its core programs to HDAA’s ‘ideal’ customer.
The Augmented Reality marketing campaign strategy helps HDAA deliver engaging interactive print brochures and handouts at events, which deliver videos of various programs. Engagement data from print campaigns are used on re-marketing and re-targeting campaigns.