Dingo Lager Mobile App
The Dingo Lager app was built for both Android and iOS and were supported by a web application backend, also developed by Digital Glare. The whole purpose behind the Dingo Lager campaign, which was a boutique Australian beer brand being launched into the US, was that it allowed drinkers of the beer to download the Dingo Lager app, create a user profile and then enter unique bottle cap codes for which in return they were given shares in the Dingo Lager company. The associated backend tracked all code redemption activity and reported campaign metrics back to Dingo Lager whilst populating the users online profile with share allocation reporting.
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