American Standard Digital Marketing
American Standard is a global iconic brand that provides sanitaryware to customers. American Standard have positioned themselves as a market leader by consistently delivering style, quality and reliability through their bathroom products. American Standard has a strong brand presence in the US, Thailand, Philippines, Indonesia, Vietnam, Korea, Singapore, Taiwan and India.
Digital Glare was engaged to help strengthen the American Standard brand presence in Australia.
The key marketing objectives for American Standard AU is to increase
- Brand Awareness
- Website Traffic
- Social Media Likes/Followers
To achieve these objectives we implemented the following
- A social media presence by setting up a Facebook, Instagram, YouTube and Pinterest
- SEM strategy with retargeting and re-marketing strategies
- Social media marketing strategy to increase brand awareness and engagement
- Augmented Reality marketing strategy to convert their printed promotional material to deliver engaging video and 3D information on new products and their features.
Achievement with in six months
- Achieved a 1,300+ Facebook following from no social presence
- Maintained 1-2 position in AdWords
- Achieved over 1,900 website visits from no significant visits