Digital Glare - graphic design, multimedia, email marketing, printinge on 1300 889 946
Plan, design and develop
Planning
Planning is making sure that your website is capable of delivering your objective. This is why our first question to our clients is “what do you want to achieve from your website”. At planning stage it is important to clearly define:
  1. your target audience
  2. the information your target audience would like to see
  3. call to actions (i.e. do you want people to buy something, ask for more information, book an appointment, etc)
  4. how you will capture people’s information and build your marketing database
Once these questions are answered next step is to build a site map and plan how you want people to navigate through your site.

Design
Website design is not just making your site look pretty. Design is about using creative techniques to communicate the key message across to your visitors so that they will either use a call to action or leave their details before they move on.

Research shows that you only have about 7 seconds to grab the attention of a new visitor landing on your website. Therefore it is imperative that you give them just enough highly relevant information and make sure they either use call to actions or leave their email address for you to contact them.

Design and content work hand-in-hand to make a great website. If you also need help developing content we have experienced web copywriters who know how to write effectively for the web.

Development
This is straight forward when the planning has been done correctly. During the development stage we make sure that your website is produced in line with latest web standards. Our clients are given access to a staging site of the final working version of the website prior to deployment. While the website is staging we will conduct all necessary testing such as quality and functionality testing, browser testing, performance testing, usability testing, etc.

Once the site is sent live we will continue to monitor your website for its performances. From time to time we will provide you with valuable data and information that can help improve your website at no extra cost.
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