Digital Glare - graphic design, multimedia, email marketing, printinge on 1300 889 946
Google AdWords Marketing
Google AdWords Marketing
Google AdWords are small text ads that appear next to the search results on Google. In addition, these ads appear on many partner websites such as Business.com, TEN, Business Week, About.com, lonely planet and many more. The Google content network reaches 80% of unique internet users in over 100 countries

Research
Our AdWord research is divided into two parts.

First part of our AdWords campaign research is assessment of your website. There is no point spending lots of money on keywords to generate traffic to your site if your website can’t convert that traffic to leads. We will asses your website and suggest changes and upgrades needed to implement to support visitor engagement and lead generation.

Second part is to generate relevant keywords that attract visitors that require your products or services.

AdWords campaigns design, landing pages and lead generation
This is the step where we combine our expertise in web design; email marketing and graphic design with the above research so that we can generate as many leads as possible from the money you spend on AdWords.

We will design AdWords campaigns that are suited to the keywords that you are bidding on. We will optimise the landing pages that each AdWord campaign leads to so that it appeals your audience graphically as well as it ONLY has relevant content for their search. We will use e-marketing strategies to encourage the user to submit their details and follow them up via automated campaigns.
 
Reporting with Google Analytics
Using Google Analytics we will generate reports regularly to see how your adwords are performing. We will perform ongoing maintenance to your AdWords campaigns as well as improving website or landing pages and email campaigns to increase the return on investment (ROI).
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