Creating a new website can be a daunting task. It can be difficult and expensive, which is why many businesses put off the development of a new website. There comes a time, however, when the need for a new website cannot be ignored. It is, after all, one of the most important elements of your business.
Are you getting results?
First and foremost, is anyone going to your website? A good look at your analytics will paint a pretty clear picture of how successful your website is. If you arent getting a lot of traffic, if your search ranking is low, if your bounce rate is high, if people are only spending a few seconds on your website and so on and so forth; chances are you have a problem. The second place you need to look is your sales. Is anyone buying anything from your website or contacting you?? What are your conversion rates like? Are you getting any leads? Theres no point having a website that nobody is looking at or buying from.
Is your website visually appealing? Or is it dated?
Does your site look like a modern website? A huge amount of brand trust stems from the quality of your website. Is your website is dated, ugly, covered in pixelated images, too small or narrow, lacking any nice visuals, using fonts that are hard to read the list goes on and on and on. If you answered yes to any of these, chances are your website is scaring away potential customers and your website is in some serious trouble.
Can you add new content? Do you have an up to date Content Management System (CMS)?
It is absolutely essential that you update the content on your website regularly, which is why it is imperative to have an easy and manageable system to be able to make edits and add products or promotions. If you arent using a content management system (CMS) and dont have basic knowledge of website building, this can become extremely difficult. CMS, such as WordPress, enable you to update your website without ever writing a line of code or outsourcing every single minor change.
Does your site take forever to load?
Lets face it, in 2016 nobody is going to wait for a website to load. If your website doesnt load instantly people are probably going to try elsewhere. The longer it takes for your website to load; the more potential customers you will lose. Load time also affects your search engine optimisation (SEO), as Google penalises slow website with lower search rankings.
Are you using flash?
At the dawn of the Internet, flash was all the rage. Thankfully, it has evolved to the point where most users have trouble viewing flash (especially on mobile and tablets) and most websites avoid using it at all costs. Even Google cant use flash anymore and cannot crawl sites that run on flash, which can greatly impact your search engine ranking. If your site still runs on flash, its probably time for an update.
Is your site responsive?
Because we access the internet from a number of different devices, all of which are different sizes, ensuring that your site is responsive is vital. A responsive site will adjust appropriately based on the size of screen being used. This is crucial because nobody wants to be zooming in and out and scrolling every which way in an attempt to view your website on their mobile or tablet. Investing in a responsive website will ensure that your users are having the best possible experience on your site no matter what device they are using.
Is your site search engine optimized?
In order to optimize your search engine ranking, there are certain elements of a website that need to be tended to. The ability to add links, title tags, image tags, SEO titles and meta descriptions are just the beginning. In order to obtain and maintain high rankings in Google, your website, blog and social media need to be continually optimized. Are you able to attend to these ongoing SEO demands? If not, it could be time to think about a new website.
Does it link to your social media accounts?
Simply having a website is not enough to succeed as an online brand. Customers demand contact across all online platforms and need to be able to reach these platforms directly from your website. If youre website doesnt have links to your social media platforms you are losing out on a huge potential market.
Do you like your competitors sites better?
If so, chances are your customers do too. If you constantly find yourself drawn to your competitors websites, or constantly wishing you could do something like that – its time to come up with a solution.
Is your website in big trouble? Let us help, Cool Website Templates by Digital Glare has website packages starting at just $99.