Web application development presents an exciting new advance in business technology.

Combining the cost efficiency of standard programming with the flexibility of native apps, web applications offer users unique solutions to improve efficiencies.

Developing a custom web application can improve a business competitiveness, efficiency, and profitability in the marketplace. These apps however, can be quite complex to build and require the expertise of experienced developers. They require knowledge in various domains such as security, integration, responsive design and user interface design.

As the usability of web applications advances, more businesses are choosing to invest in this sort of technology. The improvements in security and technology sectors have seen many web based applications replace traditional software based applications. Web applications are now playing a huge role in this market and are in high demand.

Web application development is beneficial to businesses for many reasons:

Web Apps Improve Efficiency

Web applications are built with the business requirements in mind. Whilst, at the same time catering to the needs of customers. Because the focus is on the business, web apps are developed to improve the efficiency of that business. Statistics show that by implementing web app solutions, businesses see up to 46% increase in their operational efficiency.

Web Applications Increase Productivity

This is in a way linked to the first point. Once business efficiency is improved, it positively impacts productivity too. It is a known fact that business productivity can see a 40% increase after implementing web app solutions. Inefficient tasks are effectively automated and hence the efficiency and in turn productivity increases. Web apps allow business processes and customer facing processes to be mobilized and automated.


Web applications are developed with the security of data in mind. These apps are created after thoroughly studying a business data and security requirements. This ensures that the highest level of security in implemented. Different levels of access can be configured for clients, employees, managers and other individuals who will use the web app.

Solve Problems

Web apps offer a great deal of mobility to businesses. For example, sales professionals can update their daily records from anywhere. Primarily, web applications act as a solution to some kind of a pressing problem and can help a business run smoothly.

Customer Communication

Often, customers find it difficult to easily approach businesses. Web apps provide customers with a simple way to communicate with your business. Efficient interactions with businesses and prompt replies via web apps improve the overall customer satisfaction.

Web apps can provide businesses with an edge over their competition. Web apps can be customised to fulfill a specific purpose or play a specific role in businesses. This ensures that businesses receive maximum returns on their investment.

There are many other benefits that go alongside adapting web apps in business. To benefit from web app development, it is important to engage a professional web app development company who are skilled in web app development and can provide long term support.

Digital Glare is an Australian based company who specialize in the design and development of web apps.