Email Automation

Are you engaging with the contacts in your email database? If not, then you should be.

Email marketing is a great strategy for marketing your business, however the process is evolving. Monthly newsletters and campaigns are an important part of an email marketing strategy; however smart businesses are taking things to the next level with automation.

Email automation is used to communicate automatically with people based on certain criteria being met; for example, if a persons profile meets a particular requirement or if a predefined date is met. It is a great tool to convert your website visitors into contacts and after some nurturing into leads. Significant efficiency for your business and a greater user experience for the end recipient can easily be achieved, when done correctly. Automation has the potential to become one of your greatest assets and here’s why.

The benefit of setting up automated emails is that they are timely, personalised and relevant to the readers needs. This means that they are more likely to be opened, clicked and will drive traffic to the appropriate parts of your business. In short, they save you time and money.

Here are five examples of how you can integrate automated email campaigns into your marketing strategy.

Welcome new subscribers

When someone visits your website and subscribes to your email list, they have shown interest in what you have to offer. An automated email campaign to welcome them to your list and an exclusive savings offer will compel them to spend.

New customers

When a person goes from a stranger to a paying customer, a warm welcome email is the perfect way to kick off your new customer relationship. You can continue to engage with your customer even after they have spent, encouraging them to come back for more.

Gather feedback

Finding out what your customers needs are is important, however it can be difficult. Asking your customers for their opinion after they have purchased your product or service can provide you with quality feedback right away.

Special occasions

Birthday emails are one of the most common forms of automated emails sent. You could consider setting up an email to be sent prior to customers birthdays, offering deals and specials for the occasion.

Events

Make coordinating your next event easy by creating an event campaign that automatically confirms registered attendees, promotes viral marketing to colleagues, sends reminders and even feedback surveys.

If you’re looking for a way to take your email marketing to a whole new level whilst reducing the effort to do so, then Email Automation is the way to go … the possibilities are endless.