Augmented Reality (AR) is a rapidly growing technology. It is developed to enhance the physical environment by overlaying images, videos, information and other virtual elements when viewed through displays such as the camera on your smartphone.
The premise of AR is to connect virtual content with the physical world. It allows a real-world connection to be formed with a virtual concept.

 

 

Augmented Reality is often associated with the concept of Virtual Reality (VR). However, the key difference is that while VR creates a completely immersive experience within an artificial environment. Whereas AR places virtual elements in the existing real world environment, in real time.

Augmented Reality can be conducted through apps that are coded specifically to allow a developer to tie specific virtual elements to an augmented reality marker in the real world. This means that when the app reads this marker it overlays the correlating virtual elements.

AR is going to play a huge role in the future of all things digital. According to research from Global Market Insights, the global market for AR products will?surge 80 percent to?$165 billion by 2024. AR has huge potential to truly transform business and consumer experiences.

How you can use Augmented Reality

A huge advantage for business in using Augmented Reality developed for smartphones and tablets is that everyone has this hardware accessible at all times. Once the appropriate app is developed and the appropriate virtual content linked, the system is ready to use.

AR provides businesses with an entirely original opportunity to use this technology to dramatically enhance their customer experience. Customers can be shown what something will look like or how it will work without having to actually see it in person.? This technology is a game changer; it is easy, convenient, personalized and interactive.

 

Augmented reality will play a huge role in the future of many industries, such as:

  • Architecture

Provide clients with real-time, interactive 3D plans of their designs.

  • Real-Estate

Take clients on virtual house inspections and tours. Provide more information, images, tours through signs and other traditional mediums.

  • Property Development & Town Planning

Provide clients and the community with an interactive 3d view of what the development will look like when its complete

  • Retail

Customers can virtually try on clothes, test out makeup, place furniture in your home and more to see exactly what it would look like in person.