We all have them, in fact most of us can’t imagine life without them. Mobile phones are well and truly taking over. So much so that it is predicted that there will be 19.4 million mobile phones in Australia this year.
But what proportion of the time you spend on your phone is actually spent calling people? Instead, we are on social media and other mobile apps or browsing the internet for information or products.
In 2017, an increasing number of companies will turn to mobile apps in a bid to keep up with the ever-expanding market that is mobile.
Until recently phrases such as, I wish there was an app for it and They should make an app for that did not exist. Nowadays, you hear them everywhere. In 2015, mobile users spent 90% of their time in apps compared to the mobile web. In actual fact, in app notifications is becoming a leading way of connecting with customers on mobile.
Mobile apps are a worldwide phenomenon and that is not going to change any time soon.
Given the growing number of users, if you are not providing an excellent mobile website experience you are turning away potential customers.
Usability is key when it comes to mobile websites. A mobile responsive website should work well on all devices, regardless of their size or shape. A mobile responsive website should also be easy to navigate, have short load times, display all videos and images in proportion with the screen size and be generally visually pleasing.
In 2015, 35% of eCommerce transactions took place on mobile devices. This is only continuing to increase. If your eCommerce website is not mobile responsive, you may as well be handing over money to your competitors. When an online store is hard to navigate, customers simply will not use it.
Given the rapid expansion of the mobile use, it is essential for any business using a website to take advantage of this growing market. Mobile responsive websites are no longer optional.
Google is constantly evolving its indexing and ranking strategy and as such, they too have moved their focus to mobile. Having recently announced that they are rolling out mobile-first indexing, Google clearly places significant value on the mobile market.
The idea behind mobile-first indexing is to treat the mobile version of each page as the primary page to index, rather than the desktop. This will greatly effect anyone whose mobile and desktop sites are significantly different from one another. Or whose website is not responsive.
In order to effectively improve SEO, it is going to become even more important to focus on your mobile site as well as desktop site. For example, if significantly reduced content shows on your mobile site for improved usability, keywords will be indexed and ranked according to the that site.
While responsive websites have always positively influenced SEO, in the coming year responsive and optimised websites will become hugely important in SEO.