Creating A Brand That Stands Out

How do you define your small business? What is unique about your business identity? Branding is what makes a business stand out from the crowd. No matter how good your products are, marketing them will be extremely difficult without creating a brand. A brand embodies...

Five Reasons SEO Matters

SEO or Search Engine Optimization is not always the easiest concept to wrap your head around. You want your website to come up when someone Googles you or your industry, right? That is why you need SEO. Where your website sits on that long list of search results...

Instagram & Snapchat for Businesses

If you do not own a smart phone, feel free to stop reading. However, if you are one of the 85% of Australians who do own a smartphone this is important. Nowadays very few of us go anywhere without our trusty smartphone and in turn the social networking applications...